If you search for the word Indonesia in one of the most popular photography research engine as Unsplash, you will go through a thousand of images about nature, colors, traditions, popular native dances, uncontaminated nature. Indonesia is known for its deep connection with local culture and talking about fashion, it is affected as well. Jakarta Fashion Week, Indonesian Fashion Week, Jakarta Modest Week as a few events nurturing the scene of this upcoming fashion Mecca. Yes, we could call it like that, since after Dubai, Jakarta is bound to be appointed as the next fashion destination for Modest Fashion culture. To close this 2018, as a wonderful year that marked a great significance in the Modest literature ( British Vogue, Elle UK , Vogue Arabia often chose Modest ambassadors on their cover page) this December Paris hosted a new wave of Modest fashion catwalk, signed by Indonesian Fashion Chamber, for a special show named La Mode sur la Seine. The fashion show really took place on the Senna river, since the exclusive location was not a common show place but rather a proper ferry boat, that left Trocadero harbor for a Parisian style boat trip.
A boat trip passing through the popular Rive Gauche and Rive Droite, in the heart of Paris
Promoted and organized by Indonesia Fashion Chamber , La Mode sur la Seine wanted to introduce Indonesian traditional couture into the Western scene. As explained by Mr Ali Charisma, fashion designer and founder of Indonesian Fashion Chamber “This is just a taste of what we have in Indonesia; we have a lot of designers and events like International Muslim Fashion Festival- scheduled for next May. We came here as friends to connect with the French system. We learnt couture from Western countries but in Indonesia we also have our fashion culture and this is the best way to get people introduced to it.”
La Mode sur la Seine took on the stage collections and style signed by selected Indonesian fashion creators, already well known in the South East Asia catwalk. Among those, #MarkaMarie brand created by Franka Soeria, designer and entrepreneur at Think Fashion Co. and the Council of Modest fashion-which launched Modest Fashion Week in Dubai (2017) and Jakarta (2018)-, Lia Soraya , Istituto di Moda Burgo of Indonesia , Reborn 29 by Syukriah Rusydi and Deden Siswanto. The innovation stayed in keeping the tradition as a vital part of the collection: you can breath the vibes of Sumatra land, the heritage of vibrant colorful roots, interlacing within the texture. Touching the fabrics, feeling the handmade texture.
The presence in Paris of Indonesian Modest design can play a major influencing role in spreading a blended Modest fashion approach. Indonesia could turn to be one of the first leading market for Modesty, since almost 90% of its population is Muslim. Since not-Muslim people are also looking for and appreciating a Modest dressing, the region can be a great hub for retailers willing to access this boosting market.
It’s true that people know very little about the potential of this area in terms of Modest, but since a while Paris has been hosting a few appointment to get discovering the rich opportunities of this huge market. Muslim Modest fashion shows a great opportunity for textile producers, slow fashion and sustainability supporters and Paris can be only a a starting point to get the journey in the flow of this uprising couture.