It was a sunny hot day in Dubai , during the latest successful Modest Fashion Week in the city and I thought I had a mirage at Jumeirah beach. Brightening sunny spells were hitting the gold sand , while I spotted a beautiful woman in an somptous red dress. It took me a little second before I realized in my mind that I knew that dress. I wondered if I was still sitting in front of the catwalk of the fashion show from the night before , but no, I was walking on the sand side and I cannot be mistaken, I knew that outfit.
This is basically when I met Sumayya’s designers in Dubai last December , where they showcased their latest collection during Dubai Modest Fashion Week , promoted by Modanisa and Thinkfashionco.
Sumayya is a fashion company from Indonesia, founded in 2013, holding four brands within it: Sumayya Syar’i, Sumayya Faith, Sumayya & sss and Run into hijab. Hazrika and Myorie are the two brilliant designers , who gave birth to the idea of the brand, since their respective creative education background and expertise in advertising and multimedia design. Raised and educated in Indondesia, their beautiful country offered them a source of incredible creativity and the constant research of uniqueness in the artwork. Without forgetting the sense of style.
Which kind of woman does Sumayya envision in its collection?
Actually we are inspired by Sumayyah Binti Khayatt, who was the first martyred women in prophet Muhammad era.
Sumayya represents a strong women, struggling for the truth. We wanted to mould our designing character as to be bold, by drawing strong lines and shapes, so for them we concentrated to use dark colors at the most.
Summaya sss ‘ collection arouse a great sense of power with a taste of rock’n roll, enriched by a glamourous note. Not a case the chosen theme was ” Ageless Beauty” . The entire design was inspired by Medieval fashion , used during 1930 and steampunk fashion, dating back to 1950. As the designer explained: “We use modern ornament such synthetic and genuine leather – we use genuine molusca, python snake skin and gold emboss crocodile skin. In our creations we use organic materials and fabrics, studded and eyelet as well. We combined old and modern style and all that makes an Ageless beauty.”
The iconic dress can be founded in the leather ball gown with high collar, as a special feature of Sumayya & sss brand in using leather ornament. We can add the red magnificent dress en tulle among the “must be recorded” of Sumayya’s collection.
For now Sumayya concentrates its activity and shows in Indonesia , but recently the brand has paved its way to Dubai area and overseas in NY. Inshalla’ we will see them in Europe soon.
We have a last question … Which is your idea of Modest Fashion?
We love to create something unique, out of the box. We like to show the world that modest fashion is going onward. You can look cool, even stylish by covering your body.