Modest Fashion marked another step before the end of this year. We can now say that 2017 has been an important time for Modest fashion , especially to define it as a movement. From this point and on, we have to call Modest Fashion as a real Movement, not only a fashion trend. Trends fell under a perfect curve: birth, development, decline and ..and you start again with something else. A movement is not so easy to be covered by a scheme like that one. A movement has a start, faces a few challenges at the beginnging, it stimulates a debate, it shakes a little bit people’s mind, it starts in a region and it widespreads everywhere. Modest Fashion may have reached its perfect time right now. In this December, Dubai hosted the 3rd edition of Modanisa Modest Fashion Week. We spoke a lot about the 1st edition in Istanbul, dated back to May 2016, than we had the 2nd meeting in London and this time, no other better places then the Burj Khalifa Park , right in the Downtown heart of Dubai. Franka Soeria, founder of Modest Fashion Weeks and deputy PR of Indonesia Fashion Chamber, united her skills and strenghts together wth Ozlem Sahin, founder of Monostilo.com, an ecommerce start up and with Franka she founded as well Think Fashion- a solution for modest fashion industry. This Modest fashion Week pointed out for sure Dubai as the hub for Modest Fashion retail industry and the vastity of modest fashion designers, accompanied with a crew of worldwide influncers, showed how much this movement is going to transform the fashion industry.
The two fashion days of the week were filled by catwalks and panels of discussion, in which we loved to hear about the evolution of the abaya in different countries, and at different stages, from H.H. Sheikha Hend Fasial Al Qassemi, chairperson of the Advisory Board and Member of Board of Trustees- the College of Fashion and Design Dubai and we loved to see and hear from Manal Rostom, Nike Pro Hijab Ambassador, Dina Tokyo – one of the most renowed Modest fashion blogger worldwide- and Halima Aden – Hijabi super model- about the representation of women in a Modest contest and beyond. Modesty comes along with social activist and woman business commitement. At this purpose Isra Chaker, Human right activist told us how fashion and social involment can met together and how much dialogue can be built. While, from fashion business tips side, we needed a make several notes while listening to Dilyara Sadriyeva, COVER magazine Editor in Chief and Kerim Ture from Modanisa, giving us a few advices on how to lead on a fashion brand.
Dubai scene was the debute for a few amazing designers as well. Studio Teh , from Egypt but with a hq in Dubai, introduced us a greaceful collection, with white palette shades and a great attention to the embroidery details. Not a case she turned to be a “must follow” upcoming designer.
From Japan we met Huw Roman, who brought the kimono style into a sublime Modest Fashion approach, where the lightness of the fabrics is eye perceived. From Wardah Beauty exclusive show, Dulce by Safiya introduced her new collection Serpentine Queen, with a glamour and glittering allure. Safiya produced the Hijab / Non Hijab video campaign for Vogue Arabia and her commitment in the Modest realm is something exceptional.
Empowering Modest fashion brands worlwide is essential and we were happy to meet those amazing rewarded designers by the Modist. From Australia we met again Ilham A.Ismail, who captured the scene during Torino Fashion Week on latest July; Bahar Acahan , whose blend of Turkish heritage embroidery within a modesty code dress deserved her the first award and from the Russian breeze , the fashion house Araida , giving evidence to a asymmetrical patterns and combinations of different fabrics and textiles.
The best way to give appreciation and gratitude to those amazing designers who showcased during the show, is to show their talents. The gallery here after is like a flower we would like to give to each of them. Modest Fashion is a movement made up by powerful, talented and committed women. Our wish is to see all of them blossiming in Europe, Middle East, Indonesia and anywhere else.