The Italian taste in a Saudi tale- Alice Giani Margi collection

Combinations, to combine something with… who has never used these words in connection with style? We daily open our wardrobe and we have to find the best solution, in terms of a dress, that meets the requirements of the occasion we’re going to – work, night out, meeting, etc.
Combinations can turn into something spectacural, think for example of a combination of cultures, where flavours, colors and vibrations of different countries mixed up together. Reminding these beautiful images I recall a designer I’ve been spoken to : she grew up in Milan and later on moved to Riyadh. Her collection is 100% made in Italy, especially her taste, but you can easily find it mostly on the best online retailer channels. She cultivates her Italian heritage and passion for designing and fashion and invested her talent in creating dresses that perfectly comply with the local women’s needs of the Saudi region, where she relocated about 10 years ago. We are talking about Alice Giani Margi, founder of the eponymous label, creating abaya and hijab for women who are looking for a modest dress, combining comfort, glamour and uniqueness.

Alice’s HQ is still based in Italy, in the heart of Milan, where the attention for details and the reasearch for fabrics nurture a sense of making something different by keeping expertise and taste 100% made in Italy. The first time we met Alice , we talked about her first collection AMO- Italian verb that means “I love”- where the creative approach flowed into satisfying the fashion needs of Modest women in the Middle East. We loved the different styles she showed up: from a classical minimal, till a sporty and transformable abaya.

AMO collection- PH (c) Alice Giani Margi

AMO collection- PH (c) Alice Giani Margi

Alice’s motto is “Feel the luxury and enjoy the comfort” and her transformable abayas ad hijabs are the perfect combo of these two. Thanks to its fabric and versatility, zips, hoods and pockets help to create a unique tailored abaya; for example to create more room for your legs or around your neck and the result is a unique perfect look!
To be noticed in Alice’s work is the research for textiles, that traditional abayas do not usually have : stretchy, transpirant, that can bear hot temperatures and UV spells, without loosing the lightness of a gesture and fabrics that can last over the times; when we love our dress we want to wear it as much as we can!

The must have look from her Capsule collection 2017, it’s absolutely the bomber abaya. A modern approach to Modesty, by keeping the longness and enriching the look with a powerful black tone.

Capsule Collection 17- PH (c) Alice Giani Margi

Capsule Collection 17- PH (c) Alice Giani Margi

“Modesty is not only a fashion value, but it applies to all aspects of our life. I like to think that we can increase its value as a common value throughout all cultures”. Alice

Capsule Collection 17- PH (c) Alice Giani Margi

A great detail in Alice’s collections is the “hair-lock system “. Especially in the sportwear line, this comnfy system allow women to fix their hair inside the abaya cup and do not bother about it while running at the gym, during a fitness class or when having a cup of tea with friends. The hooded hijab has as well a transformable look: from a traditional one, turn it into a versatile scarf on the shoulders.

Capsule Collection 17- PH (c) Alice Giani Margi

Alice has a little surprise to reveal soon…a brand new collection, totally inspired by the Saudi women, ready to be introduced in the end of October 2017.
We bet it’s gonna be Sublime !

Please find more on Alice Giani Margi brand here
Thanks Alice for sharing with us your beautiful creations 🙂

Alice Giani Margi- fashion designer

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